New data indicates dairy product sales grew along with consumer trust in 2024.
Midwest Dairy Board Chair and Buffalo dairy farmer Charles Krause says their annual report highlights collaboration with startup businesses and expanded retail engagement…
“We continued with our partnerships with places like Pizza Ranch to offer value meals, but we also offered promotions that included recipes and retail campaigns so people could buy that food at the store and cook a little more economically at home using dairy products for their families.”
The report found that over 300 million incremental pounds of dairy products were sold in the region in 2024, and social influencer work resulted in more than 19 million impressions.
(content: courtesy MNN)
